Non-Trivial Business Research Paper Ideas for Your Next Essay
Marketing is a fairly vast field. Today, it even incorporates the discipline of digital marketing and all of its sub-branches such as content and social media one. You can quickly find yourself in a tricky place, unable to identify marketing research paper themes to write your paper about.
Research papers deal with specific disciplines of marketing, strategies, case studies, and unique scenarios. As a student, you can exploit your research paper assignment to exhibit your ability to think independently, identify and apply relevant sources of information, and analyze data.
Choosing the correct marketing research topics might help you achieve in all these responsibilities. Below, you will find a selection of over 100 compelling themes carefully selected by our experienced team.
How to Choose a Relevant Topic for Your Research
Before you start searching through our list, you need discover how to find the proper topic on Marketing. Below are some good tips for you to consider:
Interests and passions take priority – if there is a marketing industry you’re personally interested in, you should choose a topic from there. When you are interested in anything, you will be passionate about research and you will dig further to locate relevant papers to back up your arguments;
Narrow down the direction of your topic – once you have a rough notion about your topic, you need to narrow it down. For instance, you might be interested in influencer marketing – which is a generic topic. A more precise one might be “The Influencer marketing from the ROI perspective: Is it the most efficient social media technique?”
Comb through online lists of marketing essay themes – now, you can hunt for ideas that are closely related to your broad and more specialized topic. The easiest approach to gain inspiration is to read through lists such as this one. There are hundreds of viable themes for your paper, and you’ll probably find at least a couple that you are genuinely interested in.
Choose a topic – the right topic is not only the one that inspires you but also the one that is well-researched. Well-researched topics will offer you with ample sources to quote in order to back up your statements. It will be easy for you to find some topics that are still not well-researched to make your own contribution to the subject. Hit relevant internet academic databases such as BSC and EI.
List of Marketing Research Paper Topics
If you are looking for some generic, non-specific research topic, the following 50 topic suggestions can prove valuable to you.
The Relation Between Brand Awareness and Repeat Purchases
Components That Help Improve Brand Performance
Marketing and Company Reputation: The Best Strategies to Use
Is Corporate Social Responsibility a Marketing Strategy
The Best Social Media Strategies to Drive Customer Engagement
Analysis of Social Media Marketing Impact on Customer Behavior
The Relationship Between Influencer Marketing and Lifestyle Branding
The Most Noteworthy Technologies utilized to Improve Customer Online Decision Making Process
Online Shopping: How Customers See it
The Role Brand Personality Plays in Purchase Decisions
The Use Cases of Virtual and Augmented Reality in E-commerce
The Major Components of Well-established Customer Relationship
Brand Reputation Impact on First-impression With Customers
Consumer Behaviour: Factors That Drive Convergence and Divergence
Components of a Competitive Marketing Strategy
Does Brand Experience Affect Consumers Purchasing Decisions
What is Social Marketing Mix Strategy
The Importance of Product Packaging in Competitive Marketing Strategy
How to Price and Position Products or Services for Marketing Effectiveness
What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique
Target-marketing and Product Design
Building a Company Brand Image Through Guest Blogging
The Key Differences Between B2C and B2B Marketing Strategies
The Best Practices in B2B Marketing Campaigns
Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy
The Best Social Media Platform to Use for B2B Marketing
How Customer Satisfaction Affects Sales Performance
Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis
Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision
Is Affiliate Marketing a Digital Marketing? Why?
The Most Efficient Marketing Strategies to Repair Bad Reputation
How Consumers Connected to the Brand Receive Negative Word of Mouth
Components of Brand Loyalty
The Relation Between Brand Personality and Identification With Brand Loyalty
Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
Brand Attachment Role in Invoking Targeted Emotions in Consumers
Unethical Company Behavior Effect on Brand Attachment
Can Marketing Help a Company Build Brand Equity
Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand
How to Leverage Marketing to Drive Innovation
Aggressive vs. Discrete Marketing: What Works Best for Generation Z
An Analysis of Purchase Decision of Millennials in the US
Purchase Decisions of Generation Z and Y: Comparative Analysis
Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands
Components of Brand Credibility That Drive Consumer Loyalty
Are Cultural Differences a Factor in Marketing Messages Strategies
Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role
Components of Customer Relationship Management Strategy
Email Marketing Role in Improving Customer Retention Rates
Digital Marketing Topics for Research Papers
If you have to write a research paper about digital marketing, the following suggestions will help steer you in the proper route.
What is the Best Digital Marketing Strategy for Startups
Assessing the ROI of Most Commonly Used Digital Marketing Strategies
Search Engine Optimization Case Study Analysis
Best Digital Marketing Strategies for Reducing Cart Abandonment Rates
Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
The Most Efficient Free Tools for Digital Marketing Competitor Analysis
Ins and Outs of Targeted Marketing With Paid Search Engine Ads
Email Marketing Role in Lead Generation
Is Customer Relationship Management a Digital Marketing
The Best Digital Marketing Strategy Mix for New Product Launch
Content Marketing Topic Ideas
Thirty years ago Bill Gates remarked, “Content is king”. It still is. If this sounds fascinating to explore, here are some themes you can utilize for your inspiration.
Content Marketing Strategies for Lead Generation
How to Use Content to Improve Email Subscription Rates
The Most Important Elements Every Compelling Content Marketing Must Have
What is the Pillar Content and How to Use it to Grow Sales
Repurposing Marketing Content for Startups
Interactive Content Marketing as an Emerging Content Marketing Strategy
Case Study of Canva’s Design School Content Marketing Strategy
The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns
The Role of Micro Content in Content Marketing Campaigns and When to Use it
The Most Effective Content Promotion Strategies
Strategic Marketing Problems
If you have a mindset of a strategist, the following paper subjects that address strategic concerns will be fascinating to you.
Poorly Executed Market Research
Inconsistencies in Communication of Products or Services Values
My Company is too Small and Can Make it on top Without Marketing
There is no Marketing Plan
Marketing and Sales Departments are not Connected
A Company Doesn’t Track History with Customers
Poor Business Visibility
Marketing Department Depends on Legacy Marketing Strategies
Company’s Target Market Segment is not Defined
Innovative Marketing Solutions are Not Worth Investing Into
Social Media Marketing Research Paper Topics
With billions of individuals utilizing social media platforms daily, social media presents amazing marketing chances. Here are some topic ideas dedicated to social media.
Social Media Marketing Role in Lead Generation
SMM: Advantages and Challenges
Social Media Marketing vs. Community Management: Differences and Use Cases
Case Study of Starbucks Social Media Marketing
Advantages and Challenges of Targeted Marketing With Facebook Ads
History of Social Media Marketing: The Most Noteworthy Successes
Text vs. Image vs. Video in Social Media Campaigns
The Emerging Data-Driven Social Media Marketing Strategies
SMM Tools: Analysis of Buffer
Instagram Reels Importance in New Product Promotion
Consumer Behavior Research Topics
If you’re interested in consumer behavior and the purchase decision-making process, you’ll find the following topics interesting.
The Most Noteworthy Consumer Behavior Changes When Shopping Trendy vs. Mainstream Products
Analysis of Modern Consumer Behavior: Is it Rational or Irrational?
How to Measure the Purchase Intention
How to Forecast New Product Adoption Rates
The Major Types of Online Consumer Behavior
The Commonly Used Methods for Predicting Consumer Behavior
The Factors of Purchase Intention
Should All Online Shops Offer Consumer Anonymity? Why?
Purchase Intention: Color-emotion Associations
The Most Effective Methods for Customer Retention
Choosing the correct topic for your research is not always as easy as it may seem. These 100 marketing research topics are available to make the entire process easier for you. Don’t forget to acknowledge your research paper specifications while you are choosing the topic. Picking a well-researched topic that you are truly interested in is the greatest thing to do. If it is impossible to complete your assignment before the deadline, AcademicWits’ expert writers are here to help you out.