Non-Trivial Business Research Paper Ideas for Your Next Essay

Non-Trivial Business Research Paper Ideas for Your Next Essay
Marketing is a fairly vast field. Today, it even incorporates the discipline of digital marketing and all of its sub-branches such as content and social media one. You can quickly find yourself in a tricky place, unable to identify marketing research paper themes to write your paper about.

Research papers deal with specific disciplines of marketing, strategies, case studies, and unique scenarios. As a student, you can exploit your research paper assignment to exhibit your ability to think independently, identify and apply relevant sources of information, and analyze data.

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Choosing the correct marketing research topics might help you achieve in all these responsibilities. Below, you will find a selection of over 100 compelling themes carefully selected by our experienced team.


How to Choose a Relevant Topic for Your Research

Before you start searching through our list, you need discover how to find the proper topic on Marketing. Below are some good tips for you to consider:


Interests and passions take priority – if there is a marketing industry you’re personally interested in, you should choose a topic from there. When you are interested in anything, you will be passionate about research and you will dig further to locate relevant papers to back up your arguments;

Narrow down the direction of your topic – once you have a rough notion about your topic, you need to narrow it down. For instance, you might be interested in influencer marketing – which is a generic topic. A more precise one might be “The Influencer marketing from the ROI perspective: Is it the most efficient social media technique?”

Comb through online lists of marketing essay themes – now, you can hunt for ideas that are closely related to your broad and more specialized topic. The easiest approach to gain inspiration is to read through lists such as this one. There are hundreds of viable themes for your paper, and you’ll probably find at least a couple that you are genuinely interested in.

Choose a topic – the right topic is not only the one that inspires you but also the one that is well-researched. Well-researched topics will offer you with ample sources to quote in order to back up your statements. It will be easy for you to find some topics that are still not well-researched to make your own contribution to the subject. Hit relevant internet academic databases such as BSC and EI.

List of Marketing Research Paper Topics

If you are looking for some generic, non-specific research topic, the following 50 topic suggestions can prove valuable to you.


The Relation Between Brand Awareness and Repeat Purchases

Components That Help Improve Brand Performance

Marketing and Company Reputation: The Best Strategies to Use

Is Corporate Social Responsibility a Marketing Strategy

The Best Social Media Strategies to Drive Customer Engagement

Analysis of Social Media Marketing Impact on Customer Behavior

The Relationship Between Influencer Marketing and Lifestyle Branding

The Most Noteworthy Technologies utilized to Improve Customer Online Decision Making Process

Online Shopping: How Customers See it

The Role Brand Personality Plays in Purchase Decisions

The Use Cases of Virtual and Augmented Reality in E-commerce

The Major Components of Well-established Customer Relationship

Brand Reputation Impact on First-impression With Customers

Consumer Behaviour: Factors That Drive Convergence and Divergence

Components of a Competitive Marketing Strategy

Does Brand Experience Affect Consumers Purchasing Decisions

What is Social Marketing Mix Strategy

The Importance of Product Packaging in Competitive Marketing Strategy

How to Price and Position Products or Services for Marketing Effectiveness

What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique

Target-marketing and Product Design

Building a Company Brand Image Through Guest Blogging

The Key Differences Between B2C and B2B Marketing Strategies

The Best Practices in B2B Marketing Campaigns

Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy

The Best Social Media Platform to Use for B2B Marketing

How Customer Satisfaction Affects Sales Performance

Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis

Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision

Is Affiliate Marketing a Digital Marketing? Why?

The Most Efficient Marketing Strategies to Repair Bad Reputation

How Consumers Connected to the Brand Receive Negative Word of Mouth

Components of Brand Loyalty

The Relation Between Brand Personality and Identification With Brand Loyalty

Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers

Brand Attachment Role in Invoking Targeted Emotions in Consumers

Unethical Company Behavior Effect on Brand Attachment

Can Marketing Help a Company Build Brand Equity

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

How to Leverage Marketing to Drive Innovation

Aggressive vs. Discrete Marketing: What Works Best for Generation Z

An Analysis of Purchase Decision of Millennials in the US

Purchase Decisions of Generation Z and Y: Comparative Analysis

Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment

Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands

Components of Brand Credibility That Drive Consumer Loyalty

Are Cultural Differences a Factor in Marketing Messages Strategies

Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role

Components of Customer Relationship Management Strategy

Email Marketing Role in Improving Customer Retention Rates

Digital Marketing Topics for Research Papers

If you have to write a research paper about digital marketing, the following suggestions will help steer you in the proper route.


What is the Best Digital Marketing Strategy for Startups

Assessing the ROI of Most Commonly Used Digital Marketing Strategies

Search Engine Optimization Case Study Analysis

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs

The Most Efficient Free Tools for Digital Marketing Competitor Analysis

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

Email Marketing Role in Lead Generation

Is Customer Relationship Management a Digital Marketing

The Best Digital Marketing Strategy Mix for New Product Launch

Content Marketing Topic Ideas

Thirty years ago Bill Gates remarked, “Content is king”. It still is. If this sounds fascinating to explore, here are some themes you can utilize for your inspiration.


Content Marketing Strategies for Lead Generation

How to Use Content to Improve Email Subscription Rates

The Most Important Elements Every Compelling Content Marketing Must Have

What is the Pillar Content and How to Use it to Grow Sales

Repurposing Marketing Content for Startups

Interactive Content Marketing as an Emerging Content Marketing Strategy

Case Study of Canva’s Design School Content Marketing Strategy

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

The Role of Micro Content in Content Marketing Campaigns and When to Use it

The Most Effective Content Promotion Strategies

Strategic Marketing Problems

If you have a mindset of a strategist, the following paper subjects that address strategic concerns will be fascinating to you.


Poorly Executed Market Research

Inconsistencies in Communication of Products or Services Values

My Company is too Small and Can Make it on top Without Marketing

There is no Marketing Plan

Marketing and Sales Departments are not Connected

A Company Doesn’t Track History with Customers

Poor Business Visibility

Marketing Department Depends on Legacy Marketing Strategies

Company’s Target Market Segment is not Defined

Innovative Marketing Solutions are Not Worth Investing Into

Social Media Marketing Research Paper Topics

With billions of individuals utilizing social media platforms daily, social media presents amazing marketing chances. Here are some topic ideas dedicated to social media.


Social Media Marketing Role in Lead Generation

SMM: Advantages and Challenges

Social Media Marketing vs. Community Management: Differences and Use Cases

Case Study of Starbucks Social Media Marketing

Advantages and Challenges of Targeted Marketing With Facebook Ads

History of Social Media Marketing: The Most Noteworthy Successes

Text vs. Image vs. Video in Social Media Campaigns

The Emerging Data-Driven Social Media Marketing Strategies

SMM Tools: Analysis of Buffer

Instagram Reels Importance in New Product Promotion

Consumer Behavior Research Topics

If you’re interested in consumer behavior and the purchase decision-making process, you’ll find the following topics interesting.


The Most Noteworthy Consumer Behavior Changes When Shopping Trendy vs. Mainstream Products

Analysis of Modern Consumer Behavior: Is it Rational or Irrational?

How to Measure the Purchase Intention

How to Forecast New Product Adoption Rates

The Major Types of Online Consumer Behavior

The Commonly Used Methods for Predicting Consumer Behavior

The Factors of Purchase Intention

Should All Online Shops Offer Consumer Anonymity? Why?

Purchase Intention: Color-emotion Associations

The Most Effective Methods for Customer Retention


Choosing the correct topic for your research is not always as easy as it may seem. These 100 marketing research topics are available to make the entire process easier for you. Don’t forget to acknowledge your research paper specifications while you are choosing the topic. Picking a well-researched topic that you are truly interested in is the greatest thing to do. If it is impossible to complete your assignment before the deadline, AcademicWits’ expert writers are here to help you out.

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