New Study Reveals that 61 percent of Gen Z doesn’t care about the Olympics

At the time we have many things in common with Ancient Greece, but the most important thing that instantly comes to mind is the Olympic Games. Do Generation Z know about this? Generation Z is clearly the youngest generation on Earth right now. The Olympics at the same time is the oldest structured event that still exists nowadays. Putting these information together, EduBirdie wanted to know how they feel about one another. The Beijing 2022 Olympic Winter Games officially debuted on 4 February 2022 and shortly after it started, we prepared a survey to find out the Gen Z thoughts about it.


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EduBirdie polled 2,014 people from Generation Z. The examined sample was 52 percent female, 47 percent male with 44 percent ethnic/racial minority (15 percent non-Hispanic Black, 16 percent Hispanic, 13 percent other or multiple races) with an average age of 17.6.


Olympics Stats

61 percent of Gen Z were not interested in the Olympics, even though they knew about it.

88 percent never viewed a single article from the Games and learned about it primarily on social media.

23 percent were interested in the performances of the sportsmen from their local state solely.

54 percent think that the Olympics are outdated but remain an important part of the world’s culture.

31 percent said that the Olympics might as well be canceled, and they wouldn’t notice.

39 percent said that the number of sports offered in the program should be examined.

32 percent say that e-sport should be introduced to the Olympic program.

71 percent think that the Paralympic Games are not getting enough attention compared to the original Olympics.

Looking at the results of the poll, the EduBirdie team formed numerous conclusions. Despite the enormous involvement and coverage in different media, we stressed the necessity that the Olympic Games need to draw the interest of a younger generation. Another point is that the committee should incorporate new directions for competition between countries, for example e-sport.

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