Individual Project: Report 1

Assignment 1A: Business Ideas Planning

  • Weight ungraded but required
  • Due later than 11:00 p.m. on Sunday of unit 2 but submitted as part of report 1 in unit 6


On successful completion of this assignment, students should be able to

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  • define the business plan in terms of a product/service description,
  • identify the potential target market,
  • identify the benefits of the product/service, and
  • create a concept statement and survey three peers on the business idea.

Brief Description

The purpose of the first assignment is to provide you with a vehicle to explore possible business ideas and to select a business to develop through the course. This will be the first step toward building a comprehensive business plan that you could use in starting your business.

Submission Instructions

Provide a 500-word response ranking your three ideas based upon the environmental trend scan exercise. Select the one business idea you intend to pursue this semester. See for sources of information and you may use other databases. You will receive feedback from the instructor on your submission. In unit 6 you will be resubmitting this as Part 1 of your project.

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