Assignment 2B: Marketing Plan


On successful completion of this assignment, students should be able to:

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  • explain the importance of establishing a position in a chosen market
  • segment a target market
  • identify the elements of a marketing plan
  • assess methods of using social media to develop a market presence

Brief Description

The Marketing Plan is critical to your business idea as it will lead to success or failure of your venture. A great idea is meaningless if you cannot find customers. Carefully drafted and logical financial projections will not be met unless you have customers to buy your product/service.

Submission Instructions

You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18. Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, You may include the worksheets found in the template.

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