Assignment 2B: Marketing Plan
On successful completion of this assignment, students should be able to:
- explain the importance of establishing a position in a chosen market
- segment a target market
- identify the elements of a marketing plan
- assess methods of using social media to develop a market presence
The Marketing Plan is critical to your business idea as it will lead to success or failure of your venture. A great idea is meaningless if you cannot find customers. Carefully drafted and logical financial projections will not be met unless you have customers to buy your product/service.
You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18. Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, You may include the worksheets found in the template.
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