Assignment 1C: First Screen

Objectives

On successful completion of this assignment, students should be able to

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  • describe how the industry is organized and how companies in the marketplace compete,
  • identify problems and concerns consumers have with the competitors, and
  • describe the barriers to entry a new venture faces and ways to overcome these.

Brief Description

In this unit, you will assess your business idea and its feasibility as a successful business venture.

Submission Instructions

Complete the First Screen template found in the text and prepare a summary of your findings and what you are thinking about the proposed business. See the rubric to prepare your summary. You will receive feedback from the instructor on your submission. In unit 6 you will be resubmitting this as a party of Part 1 of your project.

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